Kapa News November 2009

Dear ,

we hope you're doing well and you are busy because of the end of the year business.

Today we would like to inform you about some new marketing tools from Kapa Biosystems that can help to increase your success.

1) Kapa US Sales - we have got a PPT file which we can share with you. If you like to receive this file please send us an email mailto: and we will send the file. It is interesting to see how the KAPA US sales team convince customers and learn about their strategies.

2) Joint application note with Eppendorf

We do have 2 applications notes online ( Eppendorf )  that have been developed in conjunction with Eppendorf North America which might be of interest if you come across any Eppendorf Realplex instruments in your territory. Eppendorf North America is happy to promote the KAPA reagents with their instrument as it provides the differentiation they require in speed over other instruments on the market and helps convince customers to purchase their cycler.

3) PPT File: “Workflow Improvements for PCR Based Genetic Testing”  
As you are all aware by now Kapa has recently introduced a new KAPA2G Robust Hot Start Ready Mix and published an applications note for Single Protocol PCR single-protocol-pcr/ which really go hand in hand, so we thought it would be useful to supply you with a short introductory presentation that you can use for internal sales training and customer introduction, entitled “Workflow Improvements for PCR Based Genetic Testing” which I hope you will find useful as you endeavor to change the mindset of potential customers and highlight the merits of the KAPA Biosystems technology. If you like to receive this PPT file please send us an email mailto:

4) New customer testimonials
We have got a lot of nice comments from end users at the Yale University (USA) so please check our webpage and find the newest recommendations from our customers testimonials

5) Product comparison against Takara SYBR
The distributor  in Korea asked Kapa's support group to supply them with comparative data of KAPA SYBR Fast with the Takara q PCR Mixes  (SYBR Green EXTaq and EXTaq II) so I thought this might be useful information to have in your files should you run across these mixes at current or prospective clients. I f you like to receive this file, please send us an email.

6) Kapa Biosystems Receives ISO Certification

WOBURN, Mass.--(BUSINESS WIRE)--Life science reagents supplier Kapa Biosystems announced today that its Research, Development and Manufacturing facility has received ISO 9001:2008 certification from SABS Commercial (Pty) Ltd. The Woburn, Mass.-based firm employs a high-throughput molecular evolution technology platform to optimize enzymes for DNA amplification, next-generation DNA sequencing and molecular diagnostic applications. Kapa Biosystems offers a range of PCR reagents that contain novel DNA polymerases that are fundamentally different at the protein level when compared to wild-type enzymes.
The ISO 9000 family of standards represents an international consensus on good quality management practices. ISO 9001:2008 provides a set of standardized requirements for a quality management system and is the only standard in the family against which organizations can be certified. The ISO 9001:2008 standard provides a tried and tested framework for taking a systematic approach to managing the organization's processes so that they consistently turn out product that satisfies customers' expectations, said Kapa Biosystems.

7)  New TDS for Kapa SYBR Fast Light Cycler 480
Please note that KAPA BIOSYSTEMS has revised the Technical Data Sheet for KAPA SYBR Fast Light Cycler 480 at the request of Roche, a copy of the revised document is here protocols/; please destroy all hard copies of the old version.

That's all for today, please let us know if you have any other questions and/or requests.We wish you  a nice winter season and hope you won't be affected by the flu



Best regards